The best way to learn is through hands-on practice, which we call PLAY. Every kid loves to play, and so we help parents get their kids to play in a more meaningful and scientific way. We are dedicated to designing products that bring children fun and arouse their curiosity.

Every product is carefully designed alongside a set of learning materials to READ that help parents and children understand the scientific universe. We encourage them to explore, ask questions, and always dig deeper.

We don’t know which kid will win the future next Nobel Prize, and of course not everyone will choose to become a scientist. However, every child deserves to BE INSPIRED. Science is not just for a job, it equips us how to re-examine our daily lives and also be better citizens of our amazing world.